Attracting the attention of a large circle of people to promote ideas, digital technologies can organically fit into seemingly non-standard forms of promotion for such topics. NFT with its internal potential is an effective mechanism for promoting and popularising sustainable development, its components. The ability to convey in an understandable, accessible form the essence and mechanism for implementing complex project ideas, to arouse the interest of young people, future creators and consumers and other useful and necessary tasks for a large number of people. NFT is not an alternative to the already established forms of promoting the ideas, it is a new way to give people knowledge in a popular form to solve urgent global problems and challenges. The new time itself requires these new forms of promoting the wonderful ideas of sustainable development and secular asceticism.